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Cinnafilm’s PixelStrings Wins 2018 Hollywood Professional Association Engineering Excellence Award

Published: July 25th 2018

Cinnafilm receives its third Engineering Excellence Award from the distinguished association –

July 24, 2018 12:57 PM Eastern Daylight Time

ALBUQUERQUE, N.M.–(BUSINESS WIRE)–Cinnafilm, a global leader in innovative video optimization solutions for television, film and multimedia delivery, has received the prestigious HPA Engineering Excellence Award for its new cloud-based platform as a service, PixelStrings.

PixelStrings is a cloud-based video conversion service focusing on ultimate playback quality for media. Leveraging the award-winning framerate conversion, retiming, artifact/noise/telecine correction and transcode technologies from Cinnafilm, this PaaS enables the mass creation of best-possible video versions, while leveraging infinite, GPU-enabled cloud compute power. The platform is a growing hub of other best-of-breed media technologies and is a simple pay-as-you-use toolset available 24/7 through a browser. PixelStrings enables the freedom of a predictable OpEx process.

Winners were determined through a highly competitive judging session held at IMAX on June 16. Awards will be given out at the 13th annual HPA Awards gala at the Skirball Cultural Center in Los Angeles on November 15.

Joachim Zell, Chair of the HPA Awards Engineering Committee, said, “Once again, the Engineering Excellence judging sessions brought us outstanding presentations from a variety of companies at work in different parts of the media and entertainment ecosystem. The presenters are representative of the amazing work that great companies and brilliant individuals are bringing to the marketplace. The judges had a strong field of excellent technologies to evaluate, and the results were extremely close. Based on the effort, talent, and time from the presenters and the enthusiasm of the judges, it is clear that the HPA Engineering Excellence award is meaningful to our industry, and I want to personally thank our presenters and our intrepid judges. Congratulations to the winners and to the entrants for truly impressive work.”

“Winning the HPA Engineering Excellence Award is such an amazing honor for us,” says CEO Lance Maurer. “The Cinnafilm team has created something truly special with PixelStrings — when respected peers recognize the impact an endeavor like this represents to our industry, it is really quite special. We believe we have not just created a new technology with PixelStrings, but we are enabling a new way of doing business – in the cloud.”

This year’s recipients also include Blackmagic Design, Canon and IBM Aspera/Telestream. Samsung received an honorable mention. This is the third win for Cinnafilm, succeeding past wins in 2012 and 2014.

About Hollywood Professional Association Awards

The Hollywood Professional Association (HPA) is the trade association serving the community of individuals and businesses who provide creative and technical expertise, support, tools and infrastructure for professional content creation, distribution and archive.

Launched in 2006, the HPA Awards promote creative artistry in the field of post production, and recognize the achievement of talent, innovation and engineering excellence in the larger professional media content industry.

About Cinnafilm

Cinnafilm, Inc. is a global leader in innovative video optimization solutions for television, film, and multimedia delivery. Harnessing the unmatched computing power of modern graphics cards, Cinnafilm’s patented, 100% file-based software solutions are rapidly changing the field of high-quality image processing. Cinnafilm software is in use today at many of the world’s premier, forward-thinking studios and networks, solving a wide variety of very complex imaging problems, including but not limited to, restoration and bitrate optimization, noise removal and texture-matching for digital cinema and film, and automatic retiming and standards conversions within real-time transcode workflows.

Cinnafilm’s corporate office is located in Albuquerque, New Mexico.

Learn more at www.cinnafilm.com and www.pixelstrings.com


Laquie TN Campbell, 505-242-6626
Director of Marketing
[email protected]