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Cinnafilm’s PixelStrings Wins 2018 Hollywood Professional Association Engineering Excellence Award
Cinnafilm receives its third Engineering Excellence Award from the distinguished association
July 24, 2018 12:57 PM Eastern Daylight Time
ALBUQUERQUE, N.M.–(BUSINESS WIRE)–Cinnafilm, a global leader in innovative video optimization solutions for television, film and multimedia delivery, has received the prestigious HPA Engineering Excellence Award for its new cloud-based platform as a service, PixelStrings.
PixelStrings is a cloud-based video conversion service focusing on ultimate playback quality for media. Leveraging the award-winning framerate conversion, retiming, artifact/noise/telecine correction and transcode technologies from Cinnafilm, this PaaS enables the mass creation of best-possible video versions, while leveraging infinite, GPU-enabled cloud compute power. The platform is a growing hub of other best-of-breed media technologies and is a simple pay-as-you-use toolset available 24/7 through a browser. PixelStrings enables the freedom of a predictable OpEx process.
Winners were determined through a highly competitive judging session held at IMAX on June 16. Awards will be given out at the 13th annual HPA Awards gala at the Skirball Cultural Center in Los Angeles on November 15.
Joachim Zell, Chair of the HPA Awards Engineering Committee, said, “Once again, the Engineering Excellence judging sessions brought us outstanding presentations from a variety of companies at work in different parts of the media and entertainment ecosystem. The presenters are representative of the amazing work that great companies and brilliant individuals are bringing to the marketplace. The judges had a strong field of excellent technologies to evaluate, and the results were extremely close. Based on the effort, talent, and time from the presenters and the enthusiasm of the judges, it is clear that the HPA Engineering Excellence award is meaningful to our industry, and I want to personally thank our presenters and our intrepid judges. Congratulations to the winners and to the entrants for truly impressive work.”
“Winning the HPA Engineering Excellence Award is such an amazing honor for us,” says CEO Lance Maurer. “The Cinnafilm team has created something truly special with PixelStrings — when respected peers recognize the impact an endeavor like this represents to our industry, it is really quite special. We believe we have not just created a new technology with PixelStrings, but we are enabling a new way of doing business – in the cloud.”
This year’s recipients also include Blackmagic Design, Canon and IBM Aspera/Telestream. Samsung received an honorable mention. This is the third win for Cinnafilm, succeeding past wins in 2012 and 2014.
About Hollywood Professional Association Awards
The Hollywood Professional Association (HPA) is the trade association serving the community of individuals and businesses who provide creative and technical expertise, support, tools and infrastructure for professional content creation, distribution and archive.
Launched in 2006, the HPA Awards promote creative artistry in the field of post production, and recognize the achievement of talent, innovation and engineering excellence in the larger professional media content industry.
Cinnafilm, Inc. is a global leader in innovative video optimization solutions for television, film, and multimedia delivery. Harnessing the unmatched computing power of modern graphics cards, Cinnafilm’s patented, 100% file-based software solutions are rapidly changing the field of high-quality image processing. Cinnafilm software is in use today at many of the world’s premier, forward-thinking studios and networks, solving a wide variety of very complex imaging problems, including but not limited to, restoration and bitrate optimization, noise removal and texture-matching for digital cinema and film, and automatic retiming and standards conversions within real-time transcode workflows.
Cinnafilm’s corporate office is located in Albuquerque, New Mexico.
Super Slow-Motion, 4K and Media Transformation Solutions @ IDEA Conference
Extraordinary-looking conversions for sports video
Next week in Indianapolis, Cinnafilm will be displaying the technologies of Wormhole and Tachyon that transform everyday video into extraordinary assets.
Super slow-motion from 59.94 video
Flawless standards conversions for high-motion video
Extremely accurate deinterlacing
We encourage you to bring short video clips (less than 1 gig in size) that are of importance to you so you can see them transformed by Cinnafilm’s award-winning image processing software solutions.
We are excited to be attending our first IDEA conference and look forward to meeting you next week. We will show you how easy it is to convert 29.97i sports footage into a wide variety of playback formats – all with the single goal of ensuring supreme playback quality. You have to see it to believe it.
PixelStrings Announced for 2018 HPA Engineering Excellence Award
As featured in PostPerspective
The Hollywood Professional Association (HPA) Awards Committee has announced the winners of the 2018 HPA Engineering Excellence Award. Winners were determined at a blue ribbon judging session held at IMAX on June 16. The awards will be given out on November 15 at the 13th annual HPA Awards gala at the Skirball Cultural Center in Los Angeles.
The Engineering Excellence Award was created to spotlight and reward companies and individuals providing services to the professional media content industry for their outstanding technical and creative ingenuity in media, content production, finishing, distribution and archiving. The HPA Awards launched in 2005 to recognize creative artistry, innovation and engineering excellence in the professional media content industry.
Joachim Zell, chair of the HPA Awards Engineering Committee says, “Once again, the Engineering Excellence judging sessions brought us outstanding presentations from a variety of companies at work in different parts of the media and entertainment ecosystem. The presenters are representative of the amazing work that great companies and brilliant individuals are bringing to the marketplace. The judges had a strong field of excellent technologies to evaluate, and the results were extremely close. Based on the effort, talent and time from the presenters and the enthusiasm of the judges, it is clear that the HPA Engineering Excellence award is meaningful to our industry, and I want to personally thank our presenters and our intrepid judges. Congratulations to the winners and to the entrants for truly impressive work.”
Cinnafilm – PixelStrings
PixelStrings is a cloud-based video conversion service focusing on ultimate playback quality for media. Leveraging the award-winning framerate conversion, retiming, artifact/noise/telecine correction and transcode technologies from Cinnafilm, this PaaS enables the mass creation of best-possible video versions while leveraging infinite, GPU-enabled cloud compute power. The platform is a growing hub of other best-of-breed media technologies and is a simple pay-as-you-use toolset available 24/7 through a browser. PixelStings enables the freedom of a predictable OpEx process.
“Winning the HPA Engineering Award is such an amazing honor for us,” says CEO Lance Maurer. “The Cinnafilm team has created something truly special with PixelStrings — when respected peers recognize the impact an endeavor like this represents to our industry, it is really quite special.”
On May 17, 2018, Marc Leonard of Cinnafilm presented a webinar entitled “Learn how to create basic IMPs using the PixelStrings cloud” platform.
IMF (Interoperable Master Format) is quickly becoming the standard format for archiving masters and for delivery to broadcast and OTT channels like Netflix. However, for those learning the new format, the standard can seem overwhelming. Cinnafilm has teamed up with CineCert to create a simplified “Essential IMF” workflow to take your existing mezzanine-level assets and create an IMP (Interoperable Master Package) for approved delivery.
Join us for an educational and fun exchange on image processing techniques used to restore and convert content for today’s various format and home theater viewing demands. We will cover all of our image processing methods (frame rate conversion, scaling, artifact removal, retiming, and more), and hear about other user solutions as well. We will explore optimal ways to leverage Cinnafilm image processing tools to resolve these tough issues and discuss new concepts like cloud-based processing combined with IMF wrapping. This event is FREE, and seating is very limited, so please sign up soon!
1pm – Rescuing 20th Century Television Content – by Ernie Sanchez, Cinnafilm
Random telecine, digital dropouts, 420 422 chroma noise, SD->HD scaling, luminance noise, progressive delivery – all can prevent your archived content from being remonetized in today’s OTT environment. We’ll go over techniques to simplify the process of unlocking the value of your archived content. Ernie Sanchez, co-founder of Cinnafilm, will demonstrate how to recognize the various problems encountered when trying to submit older assets to OTT playback services such as Netflix, Amazon Prime, Hulu and iTunes – and how to use the image optimization and frame mechanics toolset available in the Tachyon, Dark Energy, and Wormhole product lines to make those submissions easier.
145pm – Standards Transcoding in the Cloud? – by Marc Leonard, Cinnafilm
For many, asset management in the Cloud can be a scary prospect – not to mention transcode and delivery. Cinnafilm’s new PixelStrings PaaS is designed to remove complexity and make it simple. We will discuss the benefits and challenges of this idea, and how it can be leveraged to optimize content for IMF for delivery to Netflix. Marc Leonard, a workflow specialist and software engineer at Cinnafilm, will use the PixelStrings platform to show how content can be safely placed in S3 and converted in the cloud. He will show how a complex image processing workflow (24/25 low frame rate conversion combined with a proper noise reduction) is created, tested, and finalized. In addition, he will demonstrate how the new CineCert IMF wrapping solution works.
215pm – “Where has the Time Gone?” – Retiming Broadcast and OTT Content, and When and Why Retiming is an Important Part of Production and Broadcast – by Fausto Sanchez, Performance Post
Post production and production have undergone many changes over the past years, resulting in new pressures and challenges related to how we produce and consume media. It has resulted in a tremendous need to modify, shorten, and expand content quickly. This presentation will discuss modern tools to aid in retiming workflows for broadcast and OTT content.
3pm – Short Break
315pm – Essential IMF for Cloud Automation – by John Hurst, CineCert
John Hurst will explain features of the IMF file format that are designed to support workflow automation and efficient localization. Producers of multi-market, multi-language content will learn how to reduce time to market and improve the quality of delivered material. John is the co-founder and CTO of CineCert, a consulting and software publishing group that develops computing technologies for professional media applications. CineCert is the developer of the DCI Compliance Test Plan, is a licensed DCI test laboratory, develops open source software, manages SMPTE standards development, and provides training and technology strategy consulting for various client interests in the fields of digital cinema and consumer channel servicing. CineCert’s mastering and encryption software is widely used by studios and service providers to realize global, autonomous distribution platforms.
345pm – A New Hope for Film Restoration – A New Technique – by Mike Verta
Reconstructing a stunning 4K master purely from film print sources? Yes, and proof it can be done. This presentation explores an ongoing, private restoration of Star Wars Episode 4 by Mike Verta. Mike has worked on marquee projects in a multitude of post production capacities during the 30 years he’s been in Los Angeles – as a VFX supervisor, composer, director, editor and more. His interest in film restoration stems not just from a love of film and history, but from a love of detail, precision, and tackling technical challenges in depth – a perfect contrast, he feels, to the organic, unbounded freedom which fuels creativity.
Background: As with many films, the original 1977 Star Wars negative is heavily damaged, degraded and incomplete. This made it a perfect candidate to explore a new technique: recruiting data from multiple print sources to recover a new 4K master image. Using a combination of off-the-shelf software and proprietary techniques and tools – particularly in image registration, comparative analysis, and color-matching – Mike was able to restore an image which surpasses all current O-Neg based restorations in detail and color fidelity. One of the many advantages of this process is that it is considerably less destructive in cleaning processes. Whereas typical cloning/painting of dirt and scratches means painting on and thus altering the original image, this approach scans alternate sources for the target area, replacing the damaged section of the frame seamlessly with undamaged original material. The effect is pure restoration – pristine original material is revealed behind the dirt or scratch. Similarly, by analyzing and combining multiple sources, print grain/IP grain is nearly eliminated, leaving the only grain all sources have in common: the original negative grain. This greatly improves detail and clarity while preserving the original image – a denoising process which is non-destructive and does not suffer from typical smoothing or temporal artifacts. While the process is far from point-and-click, the results are stunning and offer a chance to restore archival material to levels previously believed impossible, rivaling (and in some cases, curiously, surpassing) the original negative image.
Cinnafilm, Inc. is a global leader in innovative video optimization solutions for theatrical, broadcast, OTT and web delivery. Our patented file-based software solutions are true game changers in the demanding field of hyper-quality image processing. Our tools are relied upon by many of the world’s premiere studios, networks, production companies and their collective creative service suppliers.
We solve many complex imaging challenges, including mixed cadence correction and frame rate conversions, noise reduction and texture management, artifact removal and dead pixel restoration, automated and custom retiming, resolution interchange and standards conversions, and transcoding and complex image packaging.
Combined, these tools provide the finest-looking, optimized video and image sequences for “media now and everywhere” distribution models.
Cinnafilm tools are available for a variety of platforms, through our resellers, OEM partners or directly from Cinnafilm, depending on the product. We are happy to provide CAPEX and OPEX purchasing options.
Feel free to contact a Solution Specialist to learn more about acquiring the Cinnafilm product of your choice with no obligation.