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HPA Contributing Editor Curtis Chan Talks About the Application of Cinnafilm Technology in Broadcast

Published: April 19th 2011

Post HPA Retreat Editorial

Last month‟s Hollywood Post Alliance Technology Retreat reaffirmed a long standing observation. The overwhelming access to on-demand media and information anytime and anywhere via the internet, cable and airwaves has forever changed the time-to- market and monetization models for content providers, aggregators, distribution hubs, service providers and broadcasters. In this evolving digital landscape, media companies and their delivery partners face the growing challenge of seamlessly and efficiently producing and delivering high quality assets across a myriad of media platforms and formats, while ensuring the asset‟s quality and security throughout the workflow chain, all-the-while trying to reduce the creation-to-distribution time gap.