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Cinnafilm Announces Investment to Accelerate Growth in Global Markets

Published: July 25th 2012

ALBUQUERQUE, N.M.–(BUSINESS WIRE)–Cinnafilm, Inc., a leader in file-based image processing technology, announced that Flywheel Ventures has recently completed an equity investment in Cinnafilm.

As broadcasters and media providers realize video quality and processing speed are paramount in next generation media workflows, Cinnafilm’s technology is at the forefront and in the early stages of widespread acceptance and deployment. With high-profile clients ESPN, FOX, Viacom, PBS and Turner Networks already on board, Cinnafilm expects its technology to become the gold standard for StandardsTranscoding™. StandardsTranscoding is the process of performing a very complicated video standards conversion during the transcoding process. Historically, this has been a three-step process that utilizes expensive, proprietary hardware and takes video between disparate workflows – a time-consuming process. Cinnafilm’s Tachyon™ is the first software-only solution which delivers the quality and speed of the legacy three-step, hardware-dependent process into a single step that is both faster and more flexible than the historical norm.

According to Cinnafilm CEO Lance Maurer, “The timing is perfect; with our growing reputation for unrivaled quality and speed, the list of video technology companies wanting to incorporate our technology has grown at an equally rapid rate. Combining our technology capacity with the capital investment from Flywheel Ventures, we will be able to deliver our product into more markets, more efficiently. It’s great to have found a partner who understands our vision and our global opportunity. We could not have found a better venture firm to lead this investment.”

Flywheel General Partner Kim Sanchez Rael added: “Flywheel is very excited to lead this investment in Cinnafilm. This planet has a seemingly insatiable appetite for video content. Cinnafilm is positioned for global leadership in next-generation video content management, enabling better, faster and cheaper solutions for their customers. The team’s commitment to excellence in technology leadership, visionary thinking and customer service are unmatched.”

About Cinnafilm, Inc.

Cinnafilm, Inc. (www.cinnafilm.com) is a global leader in innovative video optimization solutions for television, film, and multimedia delivery. Harnessing the unmatched compute power of modern graphics cards, Cinnafilm’s patented, 100% file-based software solutions are true game changers in the field of high-quality image processing. Cinnafilm software is in use today at many of the world’s premier, forward-thinking studios and networks, solving a wide variety of very complex problems including, but not limited to: restoration and bitrate optimization of television and classic films for modern delivery requirements; noise removal and texture-matching for digital camera and film content of all grades; and automatic transcode workflows providing real-time, fully optimized files for the “media now and everywhere” distribution model. Cinnafilm is a scientific-engineering company dedicated to ongoing research in the most complex areas of video optimization and workflow automation, and is based out of Albuquerque, New Mexico, USA.

About Flywheel Ventures

Flywheel Ventures (www.flywheelventures.com) is a venture capital firm that empowers entrepreneurs to build globally-competitive businesses based on innovations in information technology and the physical sciences. Flywheel typically makes the first institutional investments in companies with origins in the Mountain West region of the United States. The firm matches talented entrepreneurs and market opportunities with Flywheel’s capital, entrepreneurial experience, and industry relationships to accelerate innovations into profitable companies. Flywheel is based in New Mexico.


Ernie Sanchez, 505-242-6626

Kim Sanchez Rael, 505-681-7962

Cinnafilm® and Dark Energy® are licensed trademarks of Cinnafilm, Inc. All copyrights and trademarks contained herein are the property of their respective owners.

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